Since the Dashain - Tihar festival season started, I've noticed these Pepsi signs appearing over storefronts. It is an interesting marketing campaign by Pepsi to capitalize on the Christmas-like festivity of the season. Check it out:
I've never seen iconic "American-style" graffiti like that anywhere in Kathmandu, not in Roman letters or in Devanagari. I guess it is pretty instantly recognizable as American, though. And the figures along the left and right (in the first picture) are all wearing Western-style clothing but one of them is doing a traditional Dashain activity: he is holding a spool attached to a kite.